Cubitts launches eyewear cloth designed by Tracey Emin

Cubitts has announced that its latest artist-designed charity cleaning cloth will feature the work of British artist Tracey Emin.

The Turner Prize nominee’s artwork, I thought about you deeply more than you know, will feature on all Cubitts cleaning cloths for the next six months.

Ms Emin, whose work is described as ethereal, affecting and often autobiographical, exploring longing, sexuality and the human condition, is the sixth artist Cubitts has worked with on its cleaning cloths, following on from Stanley Donwood, Brian Grimwood, Lucy Dalzell, Hayden Kays and Becky Allen.

Founder and CEO of Cubitts, Tom Broughton, said: “When we started working with artists, we hoped that by celebrating the humble cleaning cloth, we’d encourage people to carry it, and avoid the tyranny of using their clothing as a lens cleaner. Now four years later, I’m humbled that we’re featuring the majestic Tracey Emin.”

Ms Emin emerged in the 1980s during the Young British Artists movement. She is noted for her intense and confessional pieces, including Everyone I have ever slept with 1963-1995, My bed and The last thing I said to you is don’t leave me here.

The cloths will also be available to purchase in Cubitts five London stores – Soho, Spitalfields, Borough, St James’s and King’s Cross – as well as on the company’s website.

All proceeds will go to Ms Emin’s charity of choice, the Terrence Higgins Trust.