Understanding the impact of vision correction

New consumer research conducted by CooperVision has revealed the ways in which contact lens and spectacle wearers believe that vision correction has changed their lives.

Head of marketing and professional services at CooperVision, Mark Draper, explained to OT that its research project aimed to understand the impact of vision correction on patients’ lives.

“48% of the glasses wearers said that their glasses had transformed their lives but 80% of the contact lens wearers said that their lives had been changed through contact lenses,” he shared.

In-depth interviews with 16 consumers were conducted by CooperVision to understand how they feel about vision correction. In a follow up survey, 420 consumers were asked how common these themes were.

In the report, CooperVision also explored how the reputation of a practitioner is affected by the recommendations they make.

Mr Draper said: “People expect their optometrist to tell them if they are suitable for contact lenses, so that they know all of their options. In fact, even the majority of glasses wearers in the sample said they’d also expect to be told if they were suitable for contact lenses.”