21 August 2024
The European Council of Optometry and Optics (ECOO) has launched a Voice of the Eyecare Provider 2024 survey in partnership with global marketing insights company, GfK.
ECOO has encouraged its 25 European member countries to share the survey with their eye care professional members.
Open to eye care professionals working in an optometry or optical practice as employees or practice owners, the survey will gather data on current eyecare practices and trends across Europe.
In the UK, the AOP, Association of British Dispensing Opticians, the College of Optometrists, and the Association for Eye Care Providers (FODO) are all ECOO members.
In a comment, ECOO shared that it is hoped the insights provided by the survey “will provide an invaluable full view on the optical industry in Europe.”
Results from the survey will be shared with members of ECOO.
The survey launched on 20 August and will be open until 13 September 2024. It will take 10 minutes to complete.
The survey is available in English, French, German, Italian, and Spanish and can be accessed through GfK here.
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