Opening the doors to 100% Optical 2025

But the month also heralds another horizon for learning and development, as September brings the opening of registration for 100% Optical 2025.

Tuesday 3 September will see registration go live on the 100% Optical website for delegates to secure their spaces at the show, taking place at ExCeL London on 1–3 March.

Independent eyewear

Selin Pera, senior marketing executive at 100% Optical, told OT: “One of our core values is to open up the doors for the next optical generation.”

“Back in 2020, we introduced 100% Studio, a dedicated area for independent brands from around the world creating unique, sophisticated and trendy designs. Within this space, we ensured we had a mix of every price point, from affordable to high-end luxury,” Pera explained.

For the 2025 event, the 100% Studio will be moved from the corner of the eyewear section of the exhibition further into the show to ensure delegates do not miss the curated selection of independent eyewear.

In moving the space, organisers have also expanded the 100% Studio, with more brands joining the area.

Sponsored by Nikon Lenswear UK, the Nikon bar will have multiple happy hours across the three-day event to support a fun experience while networking.

One of our core values is to open up the doors for the next optical generation

Newmedica has also been confirmed as a sponsor for the 2025 show, with Rebecca Lythe, managing director, telling OT: “We’re looking forward to being part of 100% Optical in 2025 and talking to optometrists who do so much for eye health communities up and down the country.”

“Following the success in January 2024, our own specialist consultant ophthalmologists will be on hand again running a range of new and engaging CPD sessions for our colleagues in primary care as well as being on our stand to answer your questions,” Lythe continued, adding: “Together we can deliver better patient care. We look forward to welcoming you.”

Organisers of 100% Optical explained that 200 exhibitors are already signed up for the show, including Zeiss, Rayner, Haag-Streit UK, Altris AI, Roger Eyewear, La Font, and Nine Eyewear.

SpaMedica is another confirmed sponsor for the 2025 show, with its marketing manager, Alex France, commenting: “We’re always thrilled to sponsor and exhibit at 100% Optical. It’s a fantastic opportunity to see and hear about all the latest developments in the sector, spread the word about SpaMedica’s expanding services, and deliver informative continuing professional development (CPD) sessions to a national audience.”

“We really enjoy catching up with optometrists from across the country and meeting other industry experts, and we can’t wait to see what the 2025 event has in store,” France added.

A new CPD cycle

The AOP’s collaboration with 100% Optical continues in 2025 as education partner for the show, developing a programme of CPD.

Reflecting on last year’s show, Dr Ian Beasley, head of education at the AOP and OT clinical editor, said: “2024 marked the 10^th anniversary of the event and was the most successful yet, attracting nearly 12,000 visitors across the three days.”

He told OT: “The CPD programme development for 2025 is in full swing, with plans to increase capacity in education sessions to keep pace with the year-on-year growth we’ve experienced since the event’s inception.”

January 2025 marks the beginning of a new CPD cycle, with 100% Optical presenting an opportunity to kick-start registrant’s progression towards their development goals.

“As we enter the first year of the new CPD cycle, attendees will benefit from access to a range of peer review sessions, discussion workshops and lectures on topics aligned to contemporary practice,” Beasley said.

For more details, and to secure your space at 100% Optical 2025, visit the website.