OutsideClinic unveils rebrand

OutsideClinic has launched a new logo, brand identity and website as part of a “significant” rebrand.

The domiciliary provider’s new look follows the integration of the Visioncall brand and acquisition of the UK operations of Bloom hearing specialists in 2022.

The new website aims to provide an improved user experience, making it easier for visitors to navigate. The website was designed and built in conjunction with agency, Built By Buffalo.

The website utilises the font, FS Me, which was researched and developed by Fontsmith and the UK charity Mencap, to ensure accessibility and ease of reading. The font has also been selected for future communication materials.

An accessibility menu allows visitors to adjust the site to their requirements with 11 options to change contrast, font size and line spacing, as well as pause animations, make pages dyslexia-friendly, and read the content aloud.

OutsideClinic has revealed a new logo as part of the rebrand, featuring the company name contained in a rounded shape alongside the words ‘Home Healthcare.’

The company’s strapline also has been updated to ‘See better. Hear better. Live better,’ and a new colour scheme utilises a warmer purple in place of blue.

Commenting on the “bold, new, accessible look and feel,” Nick Wright, marketing director for OutsideClinic, said: “Considering our expansion and collaborations with other businesses, we felt that 2023 was the year to change our branding to better represent the company we are now and our mission to help people to see, hear and live better.”

In 2022, OutsideClinic optometrists and audiologists delivered more than 200,000 clinics in a range of domiciliary settings.

The company also launched a Joint Venture Partnership Model in 2022.

The new branding aims to support the company to engage on a deeper level with customers and stakeholders and create a platform for further growth, Wright said, “yet the essence of the company remains the same – to provide extraordinary clinical care that helps improve the quality of lives of our customers.”