Cubitts collection celebrates 10 year anniversary

Cubitts has unveiled a new collection inspired by 20^th century designers, in recognition of the brand’s 10^th anniversary.

The collection, ‘The Emotional Utilitarian,’ is inspired by modernist principles that merge function and utility with beautiful design – an approach that Cubitts has drawn from since its beginnings in 2013.

The new designs take inspiration from mid 20^th century designers Gerald Summers, Eileen Gray, Donald Judd and Isamu Noguchi.

Tom Broughton, Cubitts’ founder, commented: “Modernist design shows that functionality needn’t be at the expense of personality. And so, as we approach our 10-year milestone, I’m excited to use the design language of our very favourite designers in a micro collection, for the first time.”

The frames ‘Handel’ and ‘Kember’ have been introduced into the core collection, while Cubitts has also revealed three limited-run experimental designs: ‘Moray,’ ‘Untitled,’ and ‘Noguchi.’

Broughton explained: “Each new frame has its own unique soul and character – the folded origami of Nogushi, the bold transparency of Donald Judd, the intricate lamination of Eileen Gray, and the delicate curves of Gerald summers.”