Safilo celebrates two licence agreement renewals

Safilo Group announced two licence updates in July, with renewals for its agreements with Fossil and Juicy Couture.

The eyewear group has renewed its global eyewear licencing agreement with the lifestyle accessories brand, Fossil, through to the end of 2028.

The deal includes the design, manufacture and distribution of Fossil optical frames and sunglasses.

Angelo Trocchia, CEO of Safilo Group, highlighted: “The renewal of the Fossil licencing agreement is the result of a successful partnership spanning nearly a quarter of a century.”

While the eyewear was initially offered as a North American exclusive, the collection has evolved to expand outside of the US over time.

Earlier in the month, Safilo also renewed its global licencing agreement for Juicy Couture branded optical frames and sunglasses for women, and optical frames for girls and teenagers.

The new agreement runs until 31 December 2027.

Trocchia said of the brand: “Juicy Couture fits within our portfolio strategy of offering locally relevant eyewear brands in key strategic markets like North America that have a broad international reach and unique design point of view.”