Dunelm Optical appoints regional sales manager

Dunelm Optical has appointed a new regional sales manager for the south of the Thames and south of the M4 regions as the company looks to increase sales with independents.

Joining the eyewear company from Rodenstock, Lee Trowell will provide Dunelm Optical’s customers with sales and marketing support.

Mr Trowell will sell Dunelm Optical’s brands, including Lyle & Scott, Paul Costelloe and Whiz Kids, in order to reach more independents and increase sales in the region.

Speaking about the appointment, managing director at Dunelm Optical, David Baker, said: “Lee brings a wealth of knowledge and experience and will be well placed to ensure our customers continue to receive excellent levels of support.”